Word: trended
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Dates: during 1940-1949
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Although Mikkola's varsity and freshman harrier teams hold an overall advantage of 34 victories and 10 losses in Harvard-Yale competition, a dangerous trend has come to the fore in the last few seasons. It won't endanger the Crimson's lead, in the immediate future, anyway, but Yale seems to be narrowing the gap and Jaakko regretfully reports that this year the Eli's have a fair chance of winning the intercollegiate championship. Since good cross-country teams usually lead to good track teams and poor cross-country teams don't such a situation doesn't bode well...
...your article [TIME, Aug. 22] on romance comic magazines and their unusually good sales, you say: "The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble." Presumably the trouble referred to was financial trouble, inasmuch as you quote from my midyear letter to our stockholders which reported a loss in the second quarter of 1949 of $11,635, after showing a profit in the first quarter...
...made no recommendations on what should be done about the trend to bigness. But Committee Chairman Celler thought that the antitrust statutes should be tightened up. His subcommittee will take testimony from Government bureaus, labor leaders and industrialists for the remainder of the year, and will probably have a fresh batch of antitrust legislation ready for Congress next January...
...long will the boom last? Said the trade publication, the Boys' Outfitter: "Parents, sooner or later, are going to resist the Western trend...Johnny and Billy forever in...blue jeans, wearing sombreros in the home, and raising the roof with yipee and hi-ho while popping up and down behind chairs and sofas shooting off cap guns. [But at present] no end...is in sight...
Hearts v. Chests. The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble. Macfadden Publications, biggest tell-all in the business (True Story, True Romance, Experiences), refused to convert to the new comic format when Fawcett did. Thereupon the bottom dropped out of Macfadden's market: after netting $224,883 in the first quarter of 1949, it reported a second-quarter loss of $11,635. Admitted Macfadden's Dwight Yellen: "No doubt about it-the confession comics have hurt our field...