Word: trended
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Dates: during 1950-1959
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Manhattan Adman Frank Egan explains that the new trend is simply an effort by sponsors to make commercials as painless as possible for viewers: "In radio you could use a musical bridge between the entertainment and the message so that the commercials didn't seem so abrupt and jarring. But on TV, if you interrupt audience attention to plunge into a commercial, viewers get resentful." For this reason nearly all TV hosts and masters of ceremonies are supposed to ease the way into the sales message...
...generally, the trend is to more instead of less luxury. An increasing number of companies are coming around to the idea that the trappings of power and rank are normal incentives in U.S. business life. If redecorating an office results in higher morale for a top executive, the company counts the few extra dollars as money well-spent...
...blast by the gynecologist who was appalled by the effect of the Hollywood influence on the display of the female bust, or, as he termed it, sex appendage [TIME, Dec. 27]: I do not believe that it is as much the Hollywood influence as the trend or style established by our doctors, who, for the past 25 years or more, have failed to insist that their patients use that appendage for what nature intended it for-nursing their babies . . . Had this appendage been given as much publicity on what it is really intended for . . . we'd have less psychoses...
...scooted higher, the public started coming into the market. In other days this would have been a sure sign for Wall Street's professionals to get out. But this was a new kind of public with new ways of getting in. It was also part of a new trend away from the philosophy of security at any price; having seen what the American economy could...
...with outlines, editors and, in many cases, ghosts (a ghost may earn from $1,000 to $5,000 a book, in addition to a whack of the royalties, and a particularly expert shade may even materialize in his own right on the title page). Many writers, submitting to the trend, have become what might be called visible ghosts-they spend increasingly more time writing fiction and non-fiction to publishers' orders and specifications...