Word: trended
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Dates: during 1950-1959
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...Bureau of Labor Statistics cost-of-living index inched up one-tenth of 1% last month to 114.6 (1947-49=100), thus ending a slight down trend which has extended over the past three months. Reason: 1955's new auto models, which hit the market with slightly higher prices and lower trade-in allowances from dealers than on last year's cars. Thus the boost affected only those who bought a new car. For the rest of the U.S., living costs declined slightly...
...others are pushing their own specials to meet the competition. Says one Hartford insurance executive: "We are competing with General Motors and Westinghouse for the average man's dollar, and we admit the average man cannot afford the kind of insurance coverage that he needs." The trend has shaken the insurance business to its deep and respectable foundations. The Mutual Benefit Life Insurance Co. (No. 11 in the U.S.) has vigorously opposed the specials. In Life Insurance Courant, New York Underwriter Halsey D. Josephson complains: "The surrender . . . to the expedient of issuing specials . . . may very well be the beginning...
...most cheerful trend of the year produced three whiz-bang musicals. Carmen Jones, which put the U.S. Negro in the Hollywood big time, charged the screen with black lightning; A Star Is Born, the three-hour musical version of 1937's big hit, set Judy Garland back on top of the heap as a musicomedienne; and Seven Brides for Seven Brothers, a high old roister-doister of a show, in which the legendary rape of the Sabine women, as adapted from Stephen Vincent Benet, was reset (with concessions to the censor) in backwoods Oregon, was larded out with some...
...Post is the only daily really bucking the circulation trend. In the last five years it has boosted circulation 46%, to 416,622. When James A. Wechsler, 39, became editor in 1949, the paper was deep in the red financially, and its editorials often flirted with the Red politically (TIME, April 18, 1949). Wechsler changed course, and brought it into the black by leavening a heavy diet of Fair Deal politicking with such flamboyant series as "The V-Girls of 1954," "Unwed Mothers" and "Walter Winchell." At the same time, he wooed New York's big Jewish population with...
...World-Telegram and Sun has followed the trend toward less news, more entertainment. But the paper has lost the verve and excitement of the old World without even keeping the stodgy completeness of the Sun. The Telly (circ. 531,469) has been able to hold only one-third of the readers it took over when it merged with the Sun in 1950. Its ads have declined, and its loss this year is estimated to be more than...