Word: trended
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Dates: during 1950-1959
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...something else. It is by no means an essential part of us. No doubt there is in us the germ of it, a spark of savagery, especially in youth. One of the aims of civilisation is to smother that spark . . . But here in this popular fiction the whole civilised trend is being carefully reversed...
Jazz Goes to College (Dave Brubeck Quartet; Columbia LP). Collective improvisation (gathered on a recent campus tour), sometimes rowdy, sometimes reflective, by the greatest jazz combo on records. Brubeck's piano leads the new trend toward serious modern music while preserving true jazz feeling: Paul Desmond's alto sax sings with plaintive joy; Joe Dodge's unfettered drumming and Bob Bates's bass give the whole thing a driving beat. Last week this one was, to the squares' surprise, outselling Liberace...
...rose only 42,000 to 3,347,000 between May and June, far less than the normal 375,000 increase expected because of school graduations and vacation layoffs. Employment was up by 979,000, most of it on farms, but enough (142.000) was in factories to halt the down trend in non-farm employment...
...California Division: "This is still a highly complex airplane. You simply don't fly around at 40,000 feet at those kinds of speeds just by throwing a saddle over the thing and riding it. But what we have done is bring an end to the trend toward constantly bigger, constantly more complicated, constantly more expensive airplanes...
...Negro shopper, retailers have found, does not want special handling, but he does want to be treated like any other shopper. The trend toward equality of purchasing power with whites is helping him find the same equality at the sales counter. Most retailers feel that even in Southern stores discrimination will disappear gradually, wiped out by the legal pressure against segregation and the economic rise of the South. Eventually, the Negro market will merge into and become undistinguishable from the overall market...