Word: trended
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Dates: during 1950-1959
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...institute established a trend in the choice of sites for medical research. Now adjoining it to the north is the New York Hospital-Cornell Medical Center's complex of buildings, and across the street is the growing Memorial Center for Cancer and Allied Diseases...
...claims in ways that bewilder readers but apparently impress ad agencies. Last week the Sunday supplement Parade (circ. 5,115,300) spoofed the whole practice with a circulation brochure to prove that it is headed unmistakably toward the "googol" (i.e., mathematical term for 1 plus 100 zeros). The present trend, says Parade "is assuredly toward the googol," since their new claimed readership is over one billion. Method of figuring it out: "Start with Parade's documented total of regular weekly readers (12,892,000), multiply by 3.2, the corrected coefficient of friction (always present in American homes), multiply that...
...fears of a recession, G.E.'s Chairman Philip Reed declared that whatever temporary setback might come, the economy is "in a long-term upward trend." If consumers begin spending as big a percentage of their income as they did in 1929 or even 1939, said Reed, the annual demand for consumer products alone would increase by $7 billion a year. Evidence that they would continue to spend was provided by a Federal Reserve Board survey. The FRB reported that consumers are not only saving more money but "are in more of a buying mood than at [any] time...
...SAIL," a detergent which A & P last week put on sale as its own brand, highlighted a new problem for U.S. soapmakers. Made by New Jersey's Ultra Chemical Co., Sail represents a growing trend in detergent-making by the chemical industry, which formerly just supplied the raw materials. Monsanto, which used to supply materials for "All," now makes it and is giving it a big ad splash...
When Huck Finn put on his patched, faded blue denim overalls to go catfishing on the Mississippi, he never dreamed that he was anticipating a fashion trend for 1953. But last week, in shops and stores across the land, no cloth was selling faster, or in more colorful varieties, than once drab, once humble denim. For the U.S. textile industry, it is the Cinderella cloth that became queen of the ball...