Word: trended
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Dates: during 1950-1959
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Amid forecasts of a Democratic trend threatening to reach landslide proportions, leaders of both parties expressed confidence about today's outcome in weekend statements...
...colors. Many manufacturers are now beginning to wonder whether they are doing the consumer a service-and whether they have not strayed too far from the basic principles of mass production. Says Judson Sayre, president of Borg-Warner's Norge Division: "Multiplicity of products is creating a trend toward phony obsolescence. Industry, in trying to create obsolescence with chrome decorations and gadgets, is building monuments to futility...
More and more companies are realizing that the trend to multiplicity has gone too far. The cut in 1959 auto models is a prime example: Ford dropped from 71 to 54 models, dropping eight Edsels (see Autos); General Motors cut back from 82 to 73 models, has reduced the number of basic body shells this year from three to two. General Electric's Hotpoint Co. Division is cutting its TV models by 50% for 1959, and Motorola is offering 15% fewer 1959 TV models. Norge, which got an early start this year by cutting its washer and dryer models...
...higher-priced models (the Citation and the Pacer), thus bringing Edsel down into the price range of the top series of the Big Three's lowest-priced cars. Also slashed: accessories prices, e.g., $175 for automatic transmission v. last year's $215. In line with the trend to fewer models (see Too Many Models), Ford also dropped six other Edsel models...
...trend in recent years within the Committee on Degrees in History and Literature has threatened to turn the area from a field of concentration to one of domination. The course requirements are already among the stiffest in the College, and with the increasing pressure from the Junior Qualifying examination, students face the alternatives of inordinate cramming for the qualifying exam, or else spending three-fourths of their college career taking courses within their field...