Word: trended
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Dates: during 1950-1959
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Long, Hard Road. With 1960 still three hard years away, with Dwight Eisenhower prohibited by the Constitution from succeeding himself, and with elections since 1956 showing a strong trend against Republicans, the Democratic nomination seems increasingly precious. In the Democratic wings, just waiting for the right cue to go onstage, is a whole troupe of possible candidates: New Jersey's Governor Robert Meyner, with a big win under his belt; Texas' Senator Lyndon Johnson, who has yet to extend his vast Senate prestige to the outside world; Missouri's Senator Stuart Symington, ready, in Sputnik...
...sprawling super-metropolis to the exurbs of New Jersey and Long Island, the middleweights give readers a commodity that increasingly defies the resources of the big-city daily: intensive home-town coverage plus an increasingly sophisticated coverage of world affairs. Now a giant among examples of the trend, Alicia Patterson's broadly curious, ad-fat Newsday (TIME. Sept. 13, 1954) has scooped 268,626 Long Island readers right out of the pants pockets of New York City's seven major dailies since 1940. Under the guns of Los Angeles' four dailies, 30 suburban and small-town papers...
...such as the Sail'N and the Black Hawk-the Taj Mahal of West Coast jazz, where Dave Brubeck blew himself to fame. And at the Tin Angel, on the waterfront, Trumpeter Dick Mills and his combo were playing with the man who started the poetry-and-jazz trend, Poet Kenneth Rexroth. decked out in red shirt, olive green corduroy suit and black string tie. "Lord! Lord! Lord!" cried Rexroth happily. "Look how it packs them...
...even dolls have escaped the mechanical trend: F.A.O. Schwarz will attach a remote-control unit ($85) to any doll, allowing it to walk in any direction. But the most popular dolls are expected to be Ideal's modernized Shirley Temple doll ($12.50), which nostalgic young mothers will have to explain to their daughters, and Miss Revlon ($2.98), a doll that can be outfitted with costumes ranging from a $1 smock to a fancy $250 mink coat. The little homemaker will find the appurtenances of the wonderful world of dolls more realistic than ever: from France comes an nin. metal...
...menace to crowd-filled movie houses. Boosting totals by some 1,500,000 adult admissions (a 5.4% increase over the previous week), a sudden moviegoing upswing ended a ten-week fall in attendance that had dropped 23.7% below the same 1956 period. Except for the Midwest, the reverse trend was nationwide, and the flu-thawed East boasted the highest jump...