Word: trended
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Dates: during 1950-1959
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...feeling of identification between the people and the President was part of a long trend. Statesmanship aside, people and President have been growing closer for a generation-unbuttoned Harding more than Wilson; buttoned, homespun Coolidge more than Harding; Hoover, the self-made great engineer in a day when almost every man dreamed he was an engineer, more than Coolidge; Roosevelt, at his fireside, more than Hoover; plain Harry Truman more than Roosevelt; and Eisenhower, America's idealistic, practical, slightly nasal voice, more than Truman. Was this trend, as John Adams would have suspected, the inevitable result of the leveling...
...first half of 1955, its net profit tumbled 33% to $2,500,000. The drop, explained Curtis, was caused by heavier outlays for promotion, rising costs of production, and increased volume discounts to heavy advertisers. Curtis hopes that the changes will reverse the trend, send profits...
Insulted Ego. A vigorous opposition to the new trend comes from Veteran TV Producer Fred Coe, who guided the Television Playhouse through its earliest, most realistic days. Coe, who last month produced Thornton Wilder's The Skin of Our Teeth on NBC, thinks TV is becoming the sick man of the arts: "I don't know why the American people should give Ed Sullivan 65% of the audience against Helen Hayes, Mary Martin and The Skin of Our Teeth. I'm puzzled...
...doesn't break the trend itself, it will become the nation's next drug. The public is being simply mesmerized by the same stories back to back. There is the boy-meets-girl formula, and then there is crime-doesn't-pay. The public will revolt -this is what happened to motion pictures." Coe this week begins his new NBC series, Playwrights Hour, with scripts by Chayefsky, Philip Wylie, William Faulkner and Ernest Hemingway. His gloom may be deepened by the fact that his show will run opposite The $64,000 Question during its last half-hour...
Unfortunately for the new upbeat trend, the week's best play was downbeat all the way. On CBS's Climax! Irving Stone's Sailor on Horseback charged head on into TV taboos-illegitimacy, Socialism and failure. As hard-living Novelist Jack London, Actor Lloyd Nolan seemed physically too slight for the role but in the essential scenes he created a sense of force and fury that lifted the play over its hurdles. Mercedes McCambridge played London's chillingly correct sister, and Mary Sinclair was excellent in her despairing efforts to be the proper wife...