Word: trended
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Dates: during 1960-1969
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...drinks generally provide a clue to the changing public palate, and today's In concoctions indicate a trend toward blandness: the Dirty Mother (brandy and Kahlua, a liqueur that tastes like sweetened coffee), the Half-and-Half (half Scotch and half milk or cream), the My Diane (gin and cordials with orange juice and coconut milk) and such relatively innocuous favorites as Dubonnet on the rocks and Campari and soda. Today a bar must carry 50% more brands and be prepared to make a 100% greater assortment of drinks than ten years...
While the pace of church merger is still tortoise-slow, there is no slackening in the trend toward union among the nation's seminaries. This month, sev en schools in the Boston area* an nounced the creation of the Boston Theological Institute, which in effect is nothing less than an interdenominational theological university. Although the seven member schools will maintain their individual identity, students at any one of the seminaries will be able to en roll in courses at the other six. By pooling their resources, the institutions, which have a total enrollment of 1,500, will be able...
Convinced that the trend toward merger will continue, the American Association of Theological Schools has commissioned the research-consultant firm of Arthur D. Little, Inc., to study how seminary unions can be more carefully planned. Dr. Jesse H. Ziegler, executive director of the association, predicts that within the next 20 years most of North America's Protestant seminaries will have combined into 25 major ecumenical clusters...
...Herald Prunes. Except on records, religious rock is not really so new or unusual, as the music in a number of churches around the country demonstrates. What makes the Prunes' Mass in F Minor significant is its heralding of an even broader trend: the increasing use of extended classical forms by rock musicians. Half of a new LP by the British duo Chad Stuart and Jeremy Clyde is devoted to The Progress Suite, a breezy pastiche that gibes at complacency and hypocrisy. The Asso ciation have begun to perform their liturgical-cum-martial Requiem for the Masses-included...
...into 1967, the German industry was hit not only by the general business slump but also by a sharp change in the home market; as the once big postwar pool of first-time buyers emptied, automakers had to adjust to the slower pace of replacement sales. Going against the trend, Mercedes has aimed its 15 high-priced, high-performance models which hold 7% of the German market, at "men who have achieved something...