Word: trended
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Dates: during 1990-1999
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...have been carefully conditioned by Harvard. Even the new china dishes in the dining halls seem indicative of the general trend. The plates are heavy and substantial, off-white with gently scalloped edges. They reek of quality. Of course it may quite simply make sense to invest in well-made plates that will last through several generations of college students. But why bother? Why enhance our dining experience? Sure, now my little salads and baked cod look almost worthy of a restaurant. But we are just college students eating in what others would call a cafeteria. Plastic suits me just...
...just skateboarders. "Once people hear that the younger folks are going," says Drew Hodges, whose Spotco agency created the ad campaigns for De La Guarda and other shows, "there's a real aspirational crowd that is 30 to 45 and wants to be in the same places as the trend makers who are 22." Young trend makers going to the theater--imagine that...
Investors eager to ride this trend often turn to Amazon after starting out as satisfied online buyers of its books--and now of its music CDs, videos and gifts. The company has spent heavily to establish a brand name and reputation from scratch, with no brick-and-mortar stores to springboard its efforts. "Brand name is critically important to retailing, and Amazon paid dearly for it," notes Marie LaTour Kadison, senior analyst at Forrester. "They knew it was imperative [to establish a brand identity] before companies like Barnes & Noble and Borders came online...
...league's most dysfunctional families. Several Vikings have piled up charges ranging from rape to assault to drunk driving to embezzlement. A provocative new book, Pros and Cons: The Criminals Who Play in the N.F.L. (Warner Books; $24), depicts the Vikings as emblematic of a troubling trend in the league. Authors Jeff Benedict and Don Yaeger estimate that 1 in 5 players has been charged with a serious crime. "NFL teams are recruiting a new breed of criminal players the likes of which should disturb all NFL fans," the authors conclude. "Gone are the good old days of NFL recruits...
...there be any doubt that the democratization of the markets is the single most profound financial trend of the past half-century? The statistics certainly bear this out: by some measures, half of America's households now invest, compared with only 16% in 1945, and mutual funds alone hold more of America's financial assets than banks do. Indeed, a strong argument can be made that the small investor, far more than the professional trader, is the true foundation upon which the modern bull market has been built...