Word: trended
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Dates: during 2000-2009
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...where do we go from here? Is the recent turmoil just a short-term correction in a rising trend, as the Goldilocks crowd maintains, or are we faced with the beginning of a bear market? I believe it's the latter. For a start, monetary conditions and international liquidity have tightened as a result of slower credit growth and a housing slump in the U.S.-and no matter how much money the Fed injects into the system, housing is unlikely to recover swiftly because ultimately prices depend not only on money creation but also on demand and supply. Equally ominous...
Superintendent of Cambridge Public Schools Thomas Fowler-Finn unveiled a budget for next year that will add a host of new programs but will rise just 1.86 percent, continuing a recent trend of modest increases to the district’s budget...
...America; consumers have long sought status in material things. But companies like Starbucks are doing something different. It has adopted the persona of a “lifestyle brand,” a term marketing gurus coined to describe brands that embody a group’s aspirations. This trend has been replicated across corporate America with great success. Every company offers aspirations incarnate...
Apple embraced this trend in a self-consciously ironic way. Its popular commercials pit a creative twenty-something (Mac) against a dumpy, unimaginative middle-aged man (PC). Their interactions constantly conclude that the Mac laptop fits an urbane, exciting lifestyle—though with a reassuring wink to consumers, so as to not presume that the ad actually sells you. But the message is clear: Personality is an extension of where you swipe your credit card...
...This new trend, however, encourages customers to take their time while shopping, to relax in an aesthetically pleasing environment. Taking one’s time is part of what these lifestyles brands are selling. You’re a yacht-loving preppy at Polo Ralph Lauren, and a carefree California surfer at Hollister...