Word: trended
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Dates: during 2000-2009
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...every deal hits the ball out of the park; fashion remains a risky go-with-your-gut business. Every six months the creative cycle has to rev up again, and God forbid the brand doesn't hit the right trend one season. The result can be costly, with stores filled with unsold merchandise. The potential for failure is great, "but the upside opportunity is also that great," says James Hurley, who follows the luxury market...
...just general sportswear manufacturers that are taking advantage of the high-tech trend. Even Speedo, a specialty maker of competitive swimwear, sees an opportunity to introduce its brand to a wider audience. Because it invests tens of millions of dollars annually on research into innovative fabrics and designs, it makes sense for the company to bring its technical expertise out of the pool. "Our consumers are demanding the fusion of function and fashion," says Sheree Waterson, president of Speedo...
...Ross's smoky topaz cuff. According to Thom Filicia, interior designer of Queer Eye fame, mushroom's popularity both on the runway and in the home can be attributed to our collective obsession with all things organic: "Consumers' fashion choices are being influenced by the popular natural-and-organic trend...
...COULD BE A RECIPE for how to go broke in the fashion business: establish yourself somewhere far off the style map, target women over 35, ignore the current accessory-driven business trend, and insist on using luxurious fabrics so that your clothes become prohibitively expensive. And don't forget to make sure your heritage is as unhip as possible, something along the lines of your grandmother's founding the family company with an apron business...
...Hong Kong's Lane Crawford, Taiwan's Mitsukoshi and Singapore's Takashimaya. "They fill a lot of niches," says Frank Doroff, general merchandise manager at Bloomingdale's. "If you want clothes to go to work, to go out at night, a dress to wear to an occasion, they're trend right." Doroff says it all started with "the slinky dress," but what really put Azria on the map were his "sexy tops" and ponchos. "Two to three years ago, his ponchos alone were selling easily over $1 million. That propelled us into looking at him in a whole different...