Word: trended
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...least one surprising product is bucking the trend. At a time when consumers are in a serious saving mode, why are sales of $100 yoga mats soaring...
Still, while better medications have helped reduce deaths due to heart disease among Type 1 and Type 2 diabetes patients, that trend has been seen only among men. Between 1971 and 2000, heart-related deaths among men with diabetes dropped by half but doubled among diabetic women in the same time period, according to a 2007 study. Many diabetes patients also suffer from poor circulation, which puts them at higher risk of vision problems and amputation when blood does not adequately nourish tissues...
...Just Business The rising concerns of consumers like Razak herald not just a global economic trend, but a cultural one. During the 1980s and '90s, many Muslims in Egypt, Jordan and other Middle Eastern countries expressed their religious principles by voting Islamic. Today, a growing number are doing so by buying Islamic, connecting to their Muslim roots by what they eat, wear and play on their iPods. Rising Muslim consumerism undermines the specious argument often heard after 9/11: that Muslims hate the Western way of life, with its emphasis on choice and consumerism. The growing Muslim market is a sign...
...they have big families - an average of 3.4 children against the national average of 1.9 - so they buy big cars; they spend money on home decoration and twice-yearly vacations - "not just going back to Pakistan or Bangladesh, like their [immigrant] parents did," says Joseph. Bucking the current publishing trend, Emel is hiring extra staff and planning new magazines to cater to Muslim readers. Advertisers include British Airways and banking giant HSBC...
...That trend seems likely to continue. Another survey, by employee-benefits experts Towers Perrin, says that among employers who don't yet have programs in place, 33% plan to start one and 23% say they will introduce or increase financial rewards for their employees who get off the couch and snack on peaches instead of pizza. Smart. Notes the Watson Wyatt-NBGH study: "Companies that offer financial incentives report significantly higher participation in wellness programs." It's the old adage in action: What gets rewarded gets done...