Word: trended
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...reasons for this trend is that middle management, often a company's eyes and ears for detecting illicit activity, regularly bears the brunt of redundancies during a slowdown. "When that layer's removed, you've eroded your internal processes which are there to control fraud or misconduct," says Hitesh Patel, fraud-investigation partner at KPMG in London. A key factor in fraud cases during Britain's last recession, in the early 1990s, it amounts to a "change to business strategy, without a change to the business process," says Patel...
...Kirkland’s J entryway. Yet it is quite telling that Sherman received that sort of reply from a police officer. Proper communication is part of protection—and on Monday, the university utterly failed in that regard. Most worrisome, this is indicative of a larger trend in the way the administration has been interacting with the student body lately...
...permanent medical records. This change in policy was unnecessary and unjustified and may end up worsening the sexual health of the Harvard community. One reason given by UHS Director David S. Rosenthal ’59 for the removal of anonymous testing was a lack of use. But this trend suggests a much different course of action than elimination of the program. HIV testing is one of the most effective ways of slowing the spread of the virus and signaling to individuals to get medical help. Since testing is not particularly costly or difficult, instead of getting...
...masses want to move in the other direction and drink Drank to come down? We know beer and wine will relax us, but how exactly are these weird chemicals in a purple can altering our body chemistry? On the flip side, the Drank concept taps into the dominant trend in the beverage industry. Cola sales have sunk as people move to functional drinks that promise to hydrate you, focus you, give you a boost and perhaps calm you down. "Consumers want the added benefit," says Tom Pirko, president of Bevmark LLC, a consulting firm. "If you're a new player...
...will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product and if you don't use it, some bad stuff will happen." That's one trend I find scary...