Word: trendex
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Dates: during 1950-1959
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...screen as if it were a bull's-eye. In a blaze of ballyhoo, Manhattan's WCBS began unwrapping its $20 million package of 725 M-G-M films at the rate of two a day. With Clark Gable in Command Decision, the station scored a whopping Trendex rating of 28.4 on Saturday night after 10:30 p.m., then found that even on a Monday enough viewers stayed up past midnight to give an impressive 21.1 to Ronald Colman and Greer Garson in Ran dom Harvest. In Chicago WBKB leaped from fourth to first place by launching...
...answer to the movie threat would also meet the threat from CBS, which last week captured all top ten Neilsen ratings for November and all but one of the top ten rated by Trendex. The answer: more and better live shows...
When George Bernard Shaw and Giacomo Puccini brightened TV screens last week, the countinghouse critics scoffed; CULTURE GETS TRENDEX SHELLACKING headlined Variety. Indeed, the 90-minute live Hallmark Hall of Fame production of Shaw's Man and Superman, starring Maurice Evans and Joan Greenwood, ran behind its opposition with a Trendex rating of 12. And the Ed Sullivan Show fell off eight points to 33 as it featured Prima Donna Maria Meneghini Callas and Baritone George London in an 18-minute scene from Tosca...
...syndicated column. Crowed Columnist Winchell: "The show got the highest rating of all programs at that time. Over 3,000 telegrams came in from the 48 states, mainly from the 'little people' and the biggest movie stars." But after two weeks the show's Trendex ratings fell behind CBS's Zane Grey Theater, a filmed horse opera. "Our competition," Winchell explained, "had their ratings taken in 15 cities while WW had his taken...
...populated with stage and cafe society folk, and run by Director Alan Handley at a pace so breathless that even Winchell's self-importance often had little time to come through. Many less entertaining variety shows have managed to survive. But last week, when Winchell's latest Trendex slumped from his original 21.1 to 15.9, his sponsors, Toni and Old Gold, decided that the "little people" were thinning out. They notified him that they would drop his show when his option comes up in five weeks. Cost of tuning out: $75,000 in severance...