Word: trendex
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Dates: during 1960-1969
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...hottest TV star in Tucson, Ariz., has a Trendex rating of zero. Equity has never heard of him. But to housewives in a 17-story, 411-apartment complex called Tucson House, Joseph J. Gorman is bigger than Judy Garland. Gorman is a grocer whose market, located in the new $6,500,000 building's basement, is hooked into a closed-circuit television system that gives its built-in audience laughs, punditry and laid-yesterday eggs at a moment's notice...
Died. Frederick Hazlitt Brennan, 60, onetime St. Louis newspaperman who joined Hollywood's stable of screenwriters in 1928, but left in 1955 to put TV's horse opera The Life and Legend of Wyatt Earp high on the Trendex trail; by his own hand (pistol); in Oxnard, Calif...
...publicity-conscious president of the National Broadcasting Co. for two years, Sylvester L. ("Pat") Weaver invented the TV "spectacular," was long on good ideas (the magazine format of Today and Monitor) but too short on high-Trendex programs. Eased out in 1956, Weaver stayed on the fringes of TV, in 1959 joined the McCann-Erickson advertising agency as boss of its international division. Last week, bouncing back to television, 52-year-old Pat Weaver was named president of M-E Productions, the radio and TV subsidiary of McCann's parent, Interpublic, Inc. His new job puts Weaver, long...
Perhaps after Jack Gelber's Career went successfully from television to off-Broadway, other authors subsequently decided to skip the first step. The result is a cluster of television plays attitudinizing on live stages. But until any valid equation between Trendex potential and good theater is proven, plays which aim at the Bell Telephone Hour level of art ought to be kept off or swept off the boards. A good case might be made for these shows, though, on the grounds that plays with any dramatic pretensions are preferable to those which are explicitly commercial. A monstrosity entitled Greenwich Village...