Word: trendex
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...fortnight in the endless contest for network supremacy (TIME, Sept. 20). NBC's most expensive, ambitious attack to date was Satins and Spurs, starring Betty Hutton, the first of a series of $300,000 "spectaculars" (telecast in color). Most critics gave it restrained applause, but after comparing the Trendex ratings of Satins (16.5) and its own Toast of the Town (34.6), CBS confidently launched its counterattack last week...
...Wally Cox and demure Patricia Benoit were joined last week in TV matrimony* before millions of their entranced fans on Mr. Peepers (Sun. 7:30 p.m., NBC), the happy event stirred up the most excitement since the arrival last year of Lucille Ball's TV baby. According to Trendex researchers, the Peepers' nuptials drew a bigger audience than the competing CBS Jack Benny Show, which ordinarily outscores it in the ratings...
...caucus room, the size and enthusiasm of the TV audience were well below expectations. Hooper ratings showed that only about 11% of New York City homes with TV sets were tuned to the first two days of hearings-one-third the interest of the 1951 crime show. Trendex and other pollsters found the same audience apathy in other cities. In California, where the afternoon sessions arrive at lunchtime, restaurants reported a marked but not serious customer shortage. In Toronto, interest was greater than in most U.S. cities, with viewers jamming bars and TV demonstration rooms to catch the act beamed...
...Love Lucy, the TV family comedy show has been gradually winning U.S. audiences away from other forms of TV comedy. My Favorite Husband (Sat. 9:30 p.m., CBS), a happy-family newcomer, last week boasted a Trendex rating of 25-compared to only 21.5 for its top competitor, the gaudy Your Show of Shows, starring Sid Caesar and Imogene Coca. The fact that Husband was able to equal, and then surpass, the rating of one of the best and oldest of the expensive variety shows may have played an important part in the decision to break up the team...
...this week, the four national TV rating services (Nielsen, Trendex, American Research Bureau and Videodex) were in unaccustomed agreement: each of them rated I Love Lucy as the nation's No. 1 TV show...