Word: trendex
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...America listens-and watches. The Arthur Murray Party and its nasal, admittedly amateurish M.C., Kathryn Murray, have somehow waltzed into one of the top-rated spots on nighttime TV. Fortnight ago, after CBS had spent weeks advertising The Case of Dr. Mudd on Desilu Playhouse, CBS's Trendex was 18.7, the Party's a cozy...
...Manhattan grand jury was still investigating fixing on TV quiz shows, but the sponsors no longer saw much point in waiting for the report. By last week Twenty One, once the pride of Producers Jack Barry and Dan Enright, had sunk so far in the Trendex ratings (from a high of 34.7 to an alltime low of 10.9) that the sponsor (Pharmaceuticals, Inc.) decided to bow out, and NBC summarily took the show off the air. At CBS, The $64,000 Question was also on the sick list, but only Twenty One had a ready replacement: Concentration, another Barry & Enright...
...quiz shows' share-of-audience Trendex ratings fell drastically last week ("21 Skiddoo!" chortled Variety). And to nobody's great surprise, the $64,000 Challenge joined the line-up of suspects when a Tennessee minister announced that the toughest part of a four-ply question had been slipped to him at a preshow "briefing session." But the week's real drama was played out on the tape in the D.A.'s office. Leading character: Dan Enright (real name: Daniel Ehrenreich), 41, who rose from New York City's schools via radio engineering jobs...
...them on the network. To get on the show, teen-agers have hitchhiked from as far away as Texas, and one Buffalo family did not notice a son was missing until he rock 'n' rolled onto the screen. Last month American Bandstand's Trendex rating nearly equaled the combined totals of the two rival networks...
...from my latest album, Songs to Make Money By, here's a swingin' tune, Love Is a Gasser." By coincidence, ABC's Sinatra was appearing against Caesar as a guest on NBC's Dinah Shore Show. Caesar drove home his needle by scoring a Trendex rating of 25.8 against Dinah's 14.5. "You can't tell much after one show," he said afterward, but it was plain at least that TV was the richer again for a pair of comic artists who go together like, well, like Caesar and Coca...