Word: trendex
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...Among other subscribers: the Chicago Tribune, Philadelphia Bulletin, Baltimore Sun, Los Angeles Herald & Express, Detroit Times, New York Journal-American. A survey of viewers in Kansas City, where TV Key runs in the Star, estimated recently that a Scheuer boost could fatten a show's Trendex rating by as much as nine points...
...station show was the "holy mess" Billy's team imagined, nobody else seemed to notice. Variety tagged it a "surefire click," hailed Billy as "tremendous box office." Trendex awarded him an 8.1 rating, highest ever registered by ABC for the crucial time slot opposite TV Titans Jackie Gleason and Perry Como. (Said Perry: "Very fine rating." Said Jackie: "No comment.") That meant (if the rating systems can be relied on to calculate audiences) an audience of about 7,000,000, biggest single congregation in the history of U.S. evangelism and enough to fill the Garden every...
...peril of the entire Administration program, Ike's polite, reasoned arguments did not even hit home among his old friends, the voters. Only one TV network (NBC) carried his speech live, and a Trendex rating showed that only 11.3% were watching (with another 48% not watching anything). TIME correspondents across the U.S. reported that most nonprofessionals just weren't listening. Staunch Ikemen were disappointed. "Believe me," said a Los Angeles insurance executive, "the President didn't change one opinion or one vote." The crusading anti-budgeteers were more belligerent than ever. "As for taking the President...
...soon the biggest passel of straight-shooting, clean-living Westerners ever to jingle on screen will ride into TV. In its insatiable search for material, television is transforming the traditional horse opera into the "adult western." The results, which pushed one western last week to No. 3 in the Trendex popularity poll, have encouraged the networks into preparing a whole herd of new westerns for next fall in the biggest visible trend for the coming TV season. See TV-RADIO, High in the Saddle...
...week into a Dodge City dirt street crackling with the bullets of the Old West's 30 top gunmen, hired as killers by two feuding stagecoach lines. He rode on the highest saddle in TV-third place (after the Ed Sullivan Show and / Love Lucy) in the latest Trendex popularity ratings for all U.S. network television...