Word: trendexed
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Dates: during 1950-1959
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Paul didn't have television. We can reach more people by TV probably than the population of the world was then." Billy is reaching them by TV (the Trendex for the first live telecast of his New York crusade was 8.1 or 18% of the total audience, as compared to Perry Como with 20 and Jackie Gleason with 12.5). More "decisions for Christ," his headquarters reports, come in from televiewers than from the live audience in the Garden. The live audience is alive too: about 58% of the Garden decisions have been first-time public conversions, but only...
...Among other subscribers: the Chicago Tribune, Philadelphia Bulletin, Baltimore Sun, Los Angeles Herald & Express, Detroit Times, New York Journal-American. A survey of viewers in Kansas City, where TV Key runs in the Star, estimated recently that a Scheuer boost could fatten a show's Trendex rating by as much as nine points...
...station show was the "holy mess" Billy's team imagined, nobody else seemed to notice. Variety tagged it a "surefire click," hailed Billy as "tremendous box office." Trendex awarded him an 8.1 rating, highest ever registered by ABC for the crucial time slot opposite TV Titans Jackie Gleason and Perry Como. (Said Perry: "Very fine rating." Said Jackie: "No comment.") That meant (if the rating systems can be relied on to calculate audiences) an audience of about 7,000,000, biggest single congregation in the history of U.S. evangelism and enough to fill the Garden every...
...peril of the entire Administration program, Ike's polite, reasoned arguments did not even hit home among his old friends, the voters. Only one TV network (NBC) carried his speech live, and a Trendex rating showed that only 11.3% were watching (with another 48% not watching anything). TIME correspondents across the U.S. reported that most nonprofessionals just weren't listening. Staunch Ikemen were disappointed. "Believe me," said a Los Angeles insurance executive, "the President didn't change one opinion or one vote." The crusading anti-budgeteers were more belligerent than ever. "As for taking the President...
...week into a Dodge City dirt street crackling with the bullets of the Old West's 30 top gunmen, hired as killers by two feuding stagecoach lines. He rode on the highest saddle in TV-third place (after the Ed Sullivan Show and / Love Lucy) in the latest Trendex popularity ratings for all U.S. network television...