Word: trendexed
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Dates: during 1950-1959
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...soon the biggest passel of straight-shooting, clean-living Westerners ever to jingle on screen will ride into TV. In its insatiable search for material, television is transforming the traditional horse opera into the "adult western." The results, which pushed one western last week to No. 3 in the Trendex popularity poll, have encouraged the networks into preparing a whole herd of new westerns for next fall in the biggest visible trend for the coming TV season. See TV-RADIO, High in the Saddle...
...Doren as a money winner by adding the jackpot of The $64,000 Challenge to his take of $100,000 from The Big Surprise. And CBS's I Love Lucy, which NBC hopes to jar out of its five-year supremacy, still kept a narrow lead of five Trendex rating points over Twenty One. But as Van Doren turned down movie offers and sweated out his weekly decision whether to keep putting his money on the line, NBC still felt hopeful in putting its money...
Advertising men with Trendex troubles, placement problems or sagging sales now have somebody up there who likes them; the Vatican last week named St. Bernardino of Siena as patron saint of advertisers...
...Sullivan faced a problem in planning last week's show, but he made a decision worthy of Solomon. The problem: Trendex was to take its monthly rating, and that called for an appearance by TV's tested rating tonic, Elvis ("The Pelvis") Presley. Yet Presley's pelvis-wagging in his last appearance on the Sullivan Show had raised a howl from many viewers. The solution: Sullivan cut Elvis in half; i.e., his cameras televised Presley exclusively above the belt, so that only the shrill of studio fans signaled the action below. Sullivan won a Trendex rating...
...There are these racetrack types down and out in Miami and they get a race horse and then somebody thinks of Bridey Murphy and a hypnotist makes the horse think he's Man o' War, or does he? and then . . . Well, that was the way it went. Trendex gave Snowshoes a high rating, which ought to make Playhouse 90, its sponsors and its network worry: Will many of those millions ever tune in again...