Word: trendexed
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...Avenue gossiped that Pat Weaver was getting too much personal publicity-and at a bad time: NBC's share of the TV business and ratings were dropping. In November, for the first time in TV history, NBC failed to place a single TV show in the top ten Trendex ratings (TIME, Nov. 28), Last week David Sarnoff announced that Weaver would move up to board chairman, with a new ten-year contract and a salary raise, to "free him for the creative and imaginative end of the business" while "Bob will be carrying on the day-to-day operations...
When owl-eyed Phil Silvers scored his surprising Trendex rating victory over Milton Berle, he was the first entertainer to accomplish the feat in all Berle's years on television. Silvers followed his win with a similar victory over Martha Raye. Last week, to prove it was no accident, he beat Uncle Miltie again. Bald, horn-rimmed Phil Silvers, 43, has been near the show-business top for years (as in Broadway's hit musicals, High Button Shoes and Top Banana}, but until his TV Phil Silvers Show (Tues. 8 p.m., CBS), he had never quite scored...
...networks this season launched a flood of "grownup" westerns and began drawing a bead on the competition. Last week CBS's Gunsmoke shot up past an NBC Spectacular (Max Liebman's Dearest Enemy) by a score of 20.8 to 17.3 in the Trendex ratings. At ABC, the Cheyenne segment of Warner Bros. Presents has piled up so many more viewers than the other rotating segments (Casablanca and King's Row) that executives are planning to run Cheyenne on alternate weeks instead of every third week as before...
Last week, for the first time in TV history, NBC failed to get a single show in the Trendex...
...Nielsen rating, covering an earlier period, tends to confirm the Trendex findings. It lists only two NBC shows -at fifth and sixth -in the top ten. Almost as painful to NBC was the news that 1) the Colgate Variety Hour, unable to dent CBS's popular Ed Sullivan Show, had asked to be released from its NBC contract, and 2) NBC's Milton Berle (Tues. 8 p.m.) had his stranglehold on that hour broken for the first time when his rating dipped below that of his CBS opposition, Phil Silvers...