Word: trendexed
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Burning Issue. Ed agrees that he has a fight on his hands. In his last 75 shows, according to Trendex ratings, he has beaten the NBC opposition 66 times and lost nine decisions. Seven of those nine defeats were administered by Martin & Lewis. "But we've handled big names before," says Ed confidently. "They threw Jimmy Durante at us first and when I overhauled him, they threw in Frank Sinatra and Milton Berle. We've always had tough competition...
...past four years, I Love Lucy has been No. 1 on just about every rating poll. Last week, in the Trendex ratings for December, Lucy sagged to sixth place, and the No. 1 spot went to television's fastest rising comic, Jackie Gleason, who has abandoned most of his longtime characterizations (Reggie Van Gleason, Joe the Bartender, The Loud Mouth) to concentrate on The Honeymooners (Sat. 8 p.m., CBS), in which he is the embodiment of bustling inefficiency...
Night Fight. CBS and NBC had a new set of Trendex rating figures to look at last week. On Monday night, CBS's I Love Lucy, the No. 1 show of the last three years, returned to the air. The episode was not topflight Lucille Ball but proved good enough to score 46.8 against 15.8 for NBC's Medic. The big surprise of the evening was CBS's December Bride, a run-of-the-mill situation comedy starring Spring Byington. On its first appearance, Bride won a big 31.4 rating, nearly double that...
Nails & Coffins. NBC suffered the cruelest blow. Satins and Spurs got a Trendex rating of only 16.5 against a whopping 34.6 for the veteran CBS variety show Toast of the Town. What went wrong? One TVman thought that Satins was overpromoted: "NBC kept crowing about how much money they were spending, and that leaves a bad taste in people's mouths. They have mixed reactions to a network that can spend that much." Some viewers, curiously, seemed to resent the fact that the show was televised in color. Said a Long Island housewife: "I can't get color...
According to Trendex, CBS's big show, Best of Broadway, outscored its competition, NBC's This Is Your Life, 23.9 to 19.9. But it was a Pyrrhic victory, for This Is Your Life was showing-for the third time-its year-old episode dealing with Singer Lillian Roth's recovery from alcoholism. Hubbell Robinson, CBS vice president in charge of TV programming, conceded the rating was "not as overpoweringly high as we had hoped." He added: "It seems to me that we're going to find out whether the public will buy these things. I hope...