Word: trendexed
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...thoroughly entertaining, North by Northwest wears its implausibilities lightly, bobs swiftly past colored picture postcard backgrounds from Madison Avenue to South Dakota's Mount Rushmore, the U.N. Secretariat to George Washington's wattles. As the story begins. Adman Gary Grant has little on his mind but Trendex and his waistline (he reminds himself to "think thin") until enemy agents mistake him for a U.S. counterspy and kidnap him from a cocktail lounge in the Hotel Plaza. Spy Ringleader James Mason (as polished and heavy as a Kremlin banister) invites Grant to spill all he knows...
Reported the McClure Newspaper Syndicate's Trendex Poll, after sampling opinion while Nixon was in Russia: "Nixon's presidential prospects have been increased tremendously by his Russian visit." Replies to a standard Trendex question-"Do you think Richard Nixon or Nelson Rockefeller would get the most votes for the Presidency as the nominee of the Republican Party?"-showed a phenomenal Nixon upsurge...
...Figure." The winners could not have cared less about their Trendex. The real payoff was at the box office, and the scramble for the little statuettes was long and rough. Since most of the Academy's 2,087 voters are in Hollywood, the trade papers were barraged with publicity as carefully aimed as that in any congressional race. Actor David Niven, clearly a red-hot contender, paid for some $1,500 worth of personal ads for himself. His producers, Hecht-Hill-Lancaster. shelled out even more. "We evaluate the opposition," explained one film flack, "and figure...
...Trendex. In Wolfsburg, West Germany, an ad in the Wolfsburger Nachrichten offered for sale a "television set slightly damaged by a blow of the fist...
...Irish underground. By the time Bond got his charges to Sacramento, returned to St. Joe via sailboat around the Horn and started West once more to meet the samurai, his train had climbed steadily in the ratings. Last week it was rolling toward the top of both Trendex and Nielsen...