Word: trendexed
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...thought it was your rating." It darn near was. Maverick Garner was giving Allen and his fellow TV Titan Ed Sullivan plenty to worry about on the Sunday-at-8 spot. Last week, for the fifth time. Maverick (7:30 to 8:30) outrode both of them in the Trendex derby-for what that is worth (and to TV and ad moguls it still seems to be worth millions). Also, Maverick for the first time kicked dust into the face of the almost peerless Jack Benny...
...went into the lists against a tough one last week−CBS's go-minute electronic botch of Mike Todd's exercise in mass gaucherie at Madison Square Garden (see PEOPLE). Everything was on the side of Green Pastures−except the audience. The results, according to Trendex: Heaven, 12.5; Sodom and Gomorrah...
...what TV hucksters call sex appeal. Murrow is tall (6 ft. 1 in.) and compact (175 lbs.). His saturnine good looks and taut doomsday voice project virile authority. Person to Person, which also displays his urbane charm and ready smile, attracts far more women than men viewers, according to Trendex surveys, and in deference to this finding Person to Person technicians (so far unknown to Murrow) are now under orders to adjust camera angles and lighting to compensate for the latest recession in his hairline and to make the most of his expressive hands...
...keep tabs on TV's most persistent and most boring feud, the Sunday-night duel between NBC's Steve Allen and CBS's Ed Sullivan, the TV industry checks the Monday-morning Trendex ratings and awards the battle stars to the show that captured more viewers. Last week the broadcasters learned from pulse-taker A.C. Nielsen Co. a crucial fact the viewing public knew a long time ago. As many as 14 times within the hour, Nielsen deduced, audiences switch from Sullivan to Allen and back. The average viewer remains "loyal" to one of the shows only...
Paul didn't have television. We can reach more people by TV probably than the population of the world was then." Billy is reaching them by TV (the Trendex for the first live telecast of his New York crusade was 8.1 or 18% of the total audience, as compared to Perry Como with 20 and Jackie Gleason with 12.5). More "decisions for Christ," his headquarters reports, come in from televiewers than from the live audience in the Garden. The live audience is alive too: about 58% of the Garden decisions have been first-time public conversions, but only...