Word: trendexed
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Doren as a money winner by adding the jackpot of The $64,000 Challenge to his take of $100,000 from The Big Surprise. And CBS's I Love Lucy, which NBC hopes to jar out of its five-year supremacy, still kept a narrow lead of five Trendex rating points over Twenty One. But as Van Doren turned down movie offers and sweated out his weekly decision whether to keep putting his money on the line, NBC still felt hopeful in putting its money...
Advertising men with Trendex troubles, placement problems or sagging sales now have somebody up there who likes them; the Vatican last week named St. Bernardino of Siena as patron saint of advertisers...
...Sullivan faced a problem in planning last week's show, but he made a decision worthy of Solomon. The problem: Trendex was to take its monthly rating, and that called for an appearance by TV's tested rating tonic, Elvis ("The Pelvis") Presley. Yet Presley's pelvis-wagging in his last appearance on the Sullivan Show had raised a howl from many viewers. The solution: Sullivan cut Elvis in half; i.e., his cameras televised Presley exclusively above the belt, so that only the shrill of studio fans signaled the action below. Sullivan won a Trendex rating...
...There are these racetrack types down and out in Miami and they get a race horse and then somebody thinks of Bridey Murphy and a hypnotist makes the horse think he's Man o' War, or does he? and then . . . Well, that was the way it went. Trendex gave Snowshoes a high rating, which ought to make Playhouse 90, its sponsors and its network worry: Will many of those millions ever tune in again...
...answer to the movie threat would also meet the threat from CBS, which last week captured all top ten Neilsen ratings for November and all but one of the top ten rated by Trendex. The answer: more and better live shows...