Word: trendexed
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...calling Mary Martin (in Born Yesterday) "TV champion," TIME, Nov. 5 implies that she walloped Elvis Presley (on The Ed Sullivan Show) in the weekly Sunday-at-8 fracas. According to Trendex pulse-takers, Elvis outwriggled Mary...
Frail Reed. But to anyone outside Egypt it was evident that Nasser's Trendex rating had dropped severely. Not only had his military machine been badly damaged, but it had been made abundantly clear to other Arab nations that to rely on Egypt to crush the hated Israelis would be to rely on a frail reed indeed. If they had achieved nothing else, the British, French and Israelis had dealt a severe blow, perhaps a fatal one. to Gamal Abdel Nasser's dream of dominating the Arab world...
...popular, 16-year-old stunt show, People Are Funny (Sat. 7:30 p.m.), Remington Rand's Univac No. 21 turned Cupid, brought together a flesh-and-blood couple as scientifically selected "ideal marriage mates." It was a clear-cut victory for Univac, hormones and Trendex (which gives People a sizable 23.7 rating...
...Ford Star Jubilee showing last week of MGM's 1939 musiclassic The Wizard of Oz-which hauled down a spectacular 29.4 Trendex rating-forced a couple of stark truths on TVmen. Hollywood, with about 200 of its best old movies headed straight for TV this year, will have a hard time competing with itself. Further, the whole system of network programming may soon have to be revamped...
Just before Sarnoff took over as president. NBC had no TV shows in the top ten Trendex ratings, while CBS had nine. Sarnoff was determined to cut away at the TV fabric Weaver had woven, go after more so-called "bread-and-butter" programs. This month NBC has only two (sixth place and a tie for tenth) shows in the top ten. But TV ratings aside, rival network officials concede that Bob Sarnoff is a better administrator than Weaver, who had a penchant for endless interoffice memos. During Sarnoff's first six months in office...