Word: trendexed
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Brown was the superb soloist in two sonatas for recorder and basso continuo (viol and keyboard) by Handel and Telemann--the two competitors for the top Trendex rating when Bach was generally considered a negligible talent. The first movement of the Telemann was a good example of the Baroque convention of using descending chromatic scale fragments to express sadness. In both works, Miss Olson's viol was far too weak, although she was fine in her two solo recercadas by Ortiz. In Baroque music, the bass line cannot be too strong...
...Sullivan, the battle of Sunday at 8 (TIME, July 9) took an unexpected turn. In only his second appearance at that critical TV hour, NBC's Steve Allen, aided by his guest star, Elvis ("The Pelvis") Presley, last week badly beat CBS's Ed Sullivan with a Trendex rating of 20.2, and 55.3% of the audience, against Sullivan's 14.8 rating and 39.7% of the audience. Except for a couple of one-shot shows (Martin and Lewis twice) and a Spectacular (Inside Beverly Hills), it was the first time in a year of trying that...
Meanwhile, though Sullivan kept a comfortable lead, Allen did rather well in the audience he drew to his opening show. Against Sullivan's score of 24.6 with 59% of the audience in a 15-city Trendex rating, Allen won a rating of 13.3 with 33% of the audience, more than double the usual NBC rating against Sullivan...
...Broadway. Though compressed into 90 minutes, the Shavian comedy kept the refreshing crackle of ideas crisply delivered (the central theme: in 20 centuries man has made no progress save in mechanical ingenuity), and offered a witty appraisal of human strength and weakness. But the TV audience, according to Trendex, gave the show only a trifling rating of 16.5-roughly on a par with the Mickey Mouse Club...
Sudsy Soufflé. The kind of drama the viewers really like, apparently, was served up by CBS on Climax! Its hour-long production of The Louella Parsons Story scored a handsome 27.0 Trendex-the highest rating ever won by the show. What viewers saw was a sudsy narrative with all the impact of a souffle hitting a concrete wall. In a slick amalgam of film and live TV, Teresa Wright played Gossipist Louella to near-perfection, catching the whining needle of the Parsonian voice and delivering ex cathedra pronouncements on Louella's likes (dancing, pretty clothes, dogs, young people...