Word: trendforschung
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There is a near manic devotion to Trendforschung, or trend research, to discover what is In or Out. The newest trend in holidays, for instance, is to avoid other Germans -- even if that means spending a month in Patagonia. The drift in sports is to golf; tennis has become "too popular" since Boris Becker first took the Wimbledon crown in 1985. Although the waiting period in Germany for Mercedes-Benz's latest sports car, the $77,000 500SL, is four years, the trendy automobile is something like an Isdera Imperator, built by a small company in Stuttgart, which uses...
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