Word: trending
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Dates: during 1980-1989
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...postponement of a deployment decision only serves to highlight what is increasingly apparent: Lance is a symbol of a much broader trend toward the complete denuclearization of NATO. Gorbachev set the stage for debating this several weeks ago, when he proposed opening talks on reducing the remaining short-range nuclear arsenals in Europe. The U.S. adamantly opposes the timing, arguing that conventional arms talks, which have just begun, must be wrapped up first. But the West German government is under enormous pressure to persuade the Americans to agree to start bargaining immediately for "equal but lower" levels of short-range...
...begins. The Soviets are cranking up media coverage, complete with waving children and flowers tucked in the muzzles of tank cannons. But NATO cannot simply ignore the powerful allure of Gorbachev's challenge, despite its own dissensions. The defense ministers have dodged confrontation for now, but the ominous antinuclear trend will be less easily glossed over when the top leaders return to Brussels for next month's summit...
...airlines scramble to expand their fleets and replace aging jets, many have found that renting planes can be a better deal than buying them. The chief beneficiary of the trend is GPA Group of Shannon, Ireland, the world's largest jet-leasing company. Last week GPA confirmed its dominance by ordering 308 new planes valued at $17 billion, the biggest such purchase in history. Seattle's Boeing will supply 182 jets worth $9.4 billion, Europe's Airbus Industrie 54 for $4.3 billion, and St. Louis-based McDonnell Douglas 72 for $3.1 billion...
Will Whittle start a trend? Not everywhere. Declares Roger Straus, chief executive of the Farrar, Straus & Giroux publishing house: "We would certainly not condone the use of advertising in our books." Thus the prospect of Joe Isuzu popping up in Pride and Prejudice is not quite at hand...
...sentimentality will not halt the teardown trend. "Not in this town," snorts broker Elaine Young. "Not when you can make $2 million or $3 million." Nor is community spirit likely to prevail. "I like privacy," says one Beverly Hills homeowner, holding his mobile phone and surveying his 30,000-sq.-ft. mansion. "I hear that the people who live down the road are getting a divorce," he advises broker Nelson. "You should look into it. I'll buy it and tear it down. I don't like having a house there...