Word: trendlets
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...from Saving Private Ryan and Tom Brokaw's encomium The Greatest Generation right up to this fall's HBO miniseries Band of Brothers, which has rolled boomer reconnection with parents, guilt over easy prosperity and a longing for communal purpose (be careful what you wish for) all into one trendlet...
...rather than software. For $30 a year, you subscribe to McAfee.com's "Clinic," which will protect your Net-connected computer with a program that's constantly updated with the latest digital fumigants. McAfee.com's approach is an example of what's known as an Application Service Provider, a recent trendlet among Net businesses. Increasingly, software companies deliver their stuff to you exclusively online, in tiny installments that they can automatically upgrade and maintain--you don't do a thing. Within a few years, software that comes in a box or on a CD-ROM will go the way of milk...
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