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Word: treo (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...printed-on image of an oversized zipper that never expected to or could get zipped, another with an American-flag motif. A third has a pair of eyes that wink from the rear, shed a tear in the front−virtually demanding comment from hasty psychoanalysts. Made by Treo to sell at $6 and $7, 150,000 of the briefs and panty girdles have already been ordered by department stores...

Author: /time Magazine | Title: Fashion: FASHION Zip-- and Also Pop | 8/27/1965 | See Source »

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