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...Trevino quit his job at Hardy's in 1965 and decided to go to the Panama Open with an aspiring Dallas sponsor. Unfortunately, neither Lee nor his backer could afford the plane fare, so the two men spent 71 days driving to Panama, sleeping in the car, grinding up horse trails and bouncing down boulder-strewn river beds. Trevino placed fifth in the tourney, won $716.16, and flew back to Dallas. For the rest of that year, he struggled along, giving lessons and entering small pro-am tournaments around the state. As a teacher, he was known...

Author: /time Magazine | Title: Sport: Lee Trevino: Cantinflas of the Country Clubs | 7/19/1971 | See Source »

...Word of Trevino's feats soon reached Martin Lettunich, a wealthy cotton farmer who had been steadily losing bets to a hot local golfer at the Horizon City Country Club in El Paso. Seeking revenge, Lettunich telephoned Trevino in Dallas and offered to pay his expenses if he would come to El Paso and play the home-town star in a "sociable game." Trevino. who was broke as usual, agreed to come, instantly. "I shot a 65 and 67 and beat him like a tom-tom. I turned him every way but loose." That earned Trevino $300 and the chance...

Author: /time Magazine | Title: Sport: Lee Trevino: Cantinflas of the Country Clubs | 7/19/1971 | See Source »

...Trevino and his wife moved into a small trailer on a farm four miles from the course in 1966. "Lee used to jog to work to keep his legs in shape," recalls Don Whittington, then a co-owner of Horizon City. "Even in those days, he had very definite ambitions to become a great golfer." Trevino played the gusty desert course with Spartan regularity. When winds of up to 60 m.p.h. kicked up the sand, he donned scuba-diver goggles and kept swinging. Impressed by his determination, Whittington and his partner paid Trevino's plane fare...

Author: /time Magazine | Title: Sport: Lee Trevino: Cantinflas of the Country Clubs | 7/19/1971 | See Source »

...When Trevino arrived for the Open at the Baltusrol Country Club in Springfield, N.J., his wardrobe was sparse. "I had to walk 500 yds. down the road to a Chinese joint in order to eat because the dining room at my motel insisted on a tie and jacket. I ate so much Chinese food I was slant-eyed." It apparently agreed with him. He finished fifth, won $6,000 and was later named the Rookie of the Year. Lee Buck Trevino...

Author: /time Magazine | Title: Sport: Lee Trevino: Cantinflas of the Country Clubs | 7/19/1971 | See Source »

...Besieged by sponsors waiting to have their wallets tapped, he also has a host of lucrative endorsement deals with, among others, Blue Bell, Inc. (sportswear), Abbott Laboratories (golf equipment), Stylist Shoe Co., Downtowner Motor Inns, Chrysler's Dodge Division, and, of course, the Dr Pepper Co. In addition, Lee Trevino Enterprises Inc. is readying a TV series called Golf Celebrity and a $1.5 million luxury apartment complex in El Paso called Casa Trevino...

Author: /time Magazine | Title: Sport: Lee Trevino: Cantinflas of the Country Clubs | 7/19/1971 | See Source »

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