Word: trewhitt
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Dates: during 2002-2002
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...smattering of hospitals and clinics create drug-rep-free zones, PHRMA spokesman Jeff Trewhitt points out that doctors who shun salesmen also forgo the free samples, which are often used to treat indigent patients. Nevertheless, physicians are relying less on sales pitches and turning instead to unbiased sources like the biweekly nonprofit Medical Letter medletter.com to get the lowdown on new drugs. The crusade is also making inroads among a new generation of doctors who haven't yet experienced drug-company largesse. The American Medical Student Association is trying to ward off drug reps who try to cozy...
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