Word: trey
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Never mind that he reportedly bagged Madonna for a cool $10 million to hawk Gap corduroys while singing a remix of Get Into the Groove with Missy Elliott. That's all just in a day's work for imagemaker Trey Laird. The real story is that Laird's creative vision--always making an emotional connection to the consumer--has put the Gap back in the black...
...many totally perfect, gorgeous hair-body-skin-face-teeth can you see and still have it spark your interest?" asks Trey Laird, president and executive creative director of Laird + Partners, the ad agency that handles Donna Karan. "There's something about a real person--and you can say celebrities aren't real people, but they are. They just happen to have a very visible job. They're not perfect, they have a life, and they make it a little more emotional, give it more of an interest, more of an intrigue. It makes it real...
Junior first baseman Trey Hendricks had emerged as Harvard’s ace early in the season after several impressive performances. Most notably, Hendricks outpitched Cornell’s Chris Schutt—expected to be drafted in the top five rounds—in a 3-1 Harvard victory. But now, after aggravating a knee problem that had plagued him for more than eight months, Hendricks would miss the duration of the Ivy season while recovering from surgery to remove a bone chip...
...Schuyler Mann, both of whom excel defensively behind the plate. While Walsh wanted to platoon Lentz and Mann at catcher, he needed both bats in the lineup. Lentz learned how to play first base and the outfield in order to stay on the field with Mann. But when junior Trey Hendricks went down with a season-ending injury with two weeks remaining in the regular season, Lentz’s versatility became invaluable...
...week at Fenway Park? Would you go with the guy who battled the lingering effects of an ACL tear but still knocked in a team-high 33 runs? Would you go with the power presence who stepped up the most when the Crimson’s best player, junior Trey Hendricks, went down after knee surgery? The guy who hit seven homers on the year, with every one of them seeming to tilt a critical Red Rolfe Division game...