Word: treyz
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...name is Clara Treyz-not exactly a household word, except at the White Household, where the 66-year-old Westchester County woman is as familiar a mainstay as the North Portico. Pat Nixon is not the first First Lady Clara Treyz has helped dress: Lady Bird Johnson became client No. 1 when Neiman Marcus President Stanley Marcus introduced her to Miss Treyz, a longtime and highly valued consultant to his store. It was only a hop, skip and a new Administration to her current post with Mrs. Nixon...
...Nixon paid no attention, and in an unprecedented maneuver hailed by budget-minded women the world over, wore the dress at least twice more in public, instead of handing it over straightaway to the Smithsonian Institution. Miss Treyz explained mildly: "The Nixons are middle-American people who don't want to be flash-in-the-pan. They don't want to be jet-setty or way out. Mrs. Nixon must be ladylike." To this end, Clara Treyz advises, with Pat's consent, clothes that tend toward the bland and predictable, styles that hover on that precarious border...
...color, pinks and pale greens are favored, and fans of those shades call them soft and feminine. Women's Wear Daily calls them "icky-poo pastels." Miss Treyz also confirms Mrs. Nixon's inbred frugality: "I want her to get her money's worth," she says. No chance, then, for a $2,000 Norman Norell evening dress (Jacqueline Kennedy's choice as First Lady), or any of the $600 Mollie Parnis outfits beloved by Lady Bird Johnson; Mrs. Nixon spends only about $145 for a daytime ensemble, $300 to $400 for a formal gown. Miss Treyz...
...Vegas Show was overbilled (TIME, May 12), and sponsor backing was overestimated. Last week, with another $450,000 due to cover its A.T. & T. cable costs for June, United, as one broadcaster put it, "simply couldn't pay its phone bill." So, 23 nights after it started, Ollie Treyz's "fourth network" went...
Five weeks ago, the so-called United Network went on the TV screens in 106 U.S. cities with the Las Vegas Show, a two-hour club crawl of the "Strip." The program, promised United President Oliver Treyz, would be "the most exciting and dynamic variety show ever televised," and would by fall enable him to add six more hours of daily programing and news, and thus make United a full-fledged competing fourth network. Bold words-considering that they came from a modest headquarters over a Woolworth's store on Manhattan's East Side...