Word: treyz
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...nothing immoral that would be out of place on the home screen." Onward. But Dodd was unsatisfied with learning that sex is a many-splendored thing. "We have heard such terms as the 'Kintner edict,' the 'Aubrey dictum' and what could be termed the 'Treyz [for Oliver, recently jettisoned ABC president] trend,' a trend, I might add, away from the high moral standards of practice set by each network," he said darkly. "A look at the history of those three gentlemen may give a clue to the development of their program philosophies. All were...
Promises & Formulas. Treyz had exploited only what comes naturally to television-the appeal to a mindless mass...
...whatever the practicalities, television prefers another image of itself as a high-minded public service. And slowly, the feeling got around that Ollie Treyz had become a poor front man. When FCC Chairman Newton Minow talked darkly about the TV wasteland, no one doubted that he viewed Treyz as the chief waster...
...within the industry, Salesman Treyz acquired a reputation for juggling time-slots to suit the biggest client (Variety has twice headlined stories on Treyz's broken promises with "But Ollie You Said...
...Treyz's services, said the official announcement from Goldenson, would be utilized "in other areas, aside from broadcasting...