Word: treyz
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...president, Oliver Treyz, complained that ABC would display more quality if so many cities were not set up for two channels only, cutting ABC out of markets and profits. Thus Treyz came out strongly for Newton Minow's plan to open up the U.S. television spectrum with new Ultra High Frequency channels...
...Treyz: That is right...
...Treyz: We agree...
...time will be diminished by 10 seconds, with no reduction in price, gives them fits. "It is our contention that such a move is arbitrary, uncalled for, and a disservice to the American public,"' Young & Rubicam President George Gribbin complained patriotically in a telegram to ABC Head Oliver Treyz. Treyz wired back that the change was, too, in the public interest, because it strengthened the economy of the local station. It will also strengthen ABC's economy through the five stations it owns...
...week's end, other agency chiefs had joined Gribbin's protest, but their complaints were futile; Treyz announced that he had $200 million worth of contracts signed with 40-second breaks...