Word: trib
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Dates: during 1960-1969
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Tangle Towns came to New York about five years ago, through the benevolent agency of the New York Herald Tribune. The Trib has a circulation of 400,000 or so, and has not made money for a number of years. As Time magazine has remarked in reporting the Trib's innumerable personnel changes, the paper is squeezed between the "lordly" Times (circulation, 600,000) and the ever-popular Daily News (circulation, 2,000,000). The Tribune is uncomfortable in the middle, and passes through alternating cycles of social-climbing and slumming. Tangle Towns was inaugurated during one of the periods...
Still others hit the history angle, and would work from the clues. They took the attitude--encouraged by the Trib--that Tangle Towns was essentially an educational game, and would pick up an interesting and useful bit of information about each alphabetical mess they had deciphered. And others would work with maps and things...
Getting ready for his return, Yerxa promised no revolution: "I won't be going to New York with any panaceas or foregone conclusions." But he suggested that he would take with him what the Trib's editorial helm has sorely lacked: "The Trib does not need any more talk about what it is going to do. The thing it needs is demonstration...
While he waited, Whitney and White shopped, and the already unsteady morale in the Trib city room slumped to a new low, as uncertainty took a steady toll...
...officer. He was raised to city editor in 1952, left the paper in 1955 to become executive director of the Wilmington Morning News and Journal-Every Evening (combined circ. 101,468), both owned by Christiana Securities Co., a Du Pont holding company. With Yerxa's return to the Trib, the new top management team is complete-a fact that may calm some of the jitters in the city room...