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...Herald Tribune, which also hiked its price by a nickel, circulation is off-but just how much will not be known until the Audit Bureau of Circulation releases its next official, semiannual report sometime after Sept. 30. "It has held up better than we anticipated," says Trib President Walter Thayer cautiously...
What worries New York newspaper executives is the fact that circulation and advertising losses will be harder to recoup during the traditionally lean summer. "I would have picked a better 114 days for the strike," says Thayer drily. "Say June, July and August." The Trib has been offering "piggyback" discounts: cut-rate deals under which advertisers get a half-page in the daily Trib plus a half-page in the Sunday edition for what a full-page ad in the daily edition would cost. And adding pressure on the cost side is the Trib's plan...
...case, the Trib's ad linage in immediate-poststrike April spurted 10.6% ahead of the total for the previous April, the Times was up 6.4%, and the World-Telegram 5.4%. All were helped by the initial splurge of poststrike advertising, particularly by department stores that had delayed their traditional January white sales and spring clearances until the blackout was ended. Even so, there were more minus than plus signs. The Post was down 3.2%, the Mirror 5.3%, the Journal-American 7.9%, and the News 8.7%. One explanation for the mixed pattern: the advertisers are diverting their newspaper dollars...
...play's preoccupation with bed and booze proved too much for some of the 14 Advisory Board members. "I thought it was a filthy play," said Chicago Tribune Editor William D. Maxwell, who spends part of his time back home scrubbing books "by dirty-fingered authors" from the Trib's weekly bestseller list. Washington Star Vice President Benjamin McKelway confessed that he rejected the play without having seen it. Safe & Solid. Otherwise, the awards were what many a commentator termed "safe and solid"-and about as controversial as a seed catalogue. Posthumous prizes went to Physician-Poet William...
Rows were rare, but a memorable fight shook the joint in 1938 when an enraged playwright named Jack Kirkland stalked in and pasted Trib Drama Critic Richard Watts Jr. (now with the New York Post) for panning his latest creation. Bleeck rushed to the scene shouting "We don't allow overly intoxicated people here, and no fighting neither." With that, he beat a smart tattoo on Kirkland's skull with a blackjack he just happened to be carrying...