Word: trib
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Forget the Whatchamacallit. Curiosity helped; so did Barnum. Publicity-starved actors and actresses happily posed with their "favorite" papers. Atop the News Building bosomy starlets let loose hundreds of scarlet balloons with coupons offering 30-day free subscriptions. Trib ads trumpeted: "People who switch to the Herald Tribune soon forget all about the New York whatchamacallit." Low-key as ever. Times ads merely asked, "What has the New York Times got that other newspapers haven't got?" The reply: ''Interesting" readers...
...Trib announced that it had spent its enforced vacation planning "many major innovations and improvements"-but none were immediately evident. The afternoon papers, locked in a visceral battle for circulation, pulled out all the stops. BIG SURPRISE PACKAGE FOR YOU!, Said the Journal, in a crimson bannerline, and it took three full-page ads just to tell readers what the surprise was: lots more of the same-a new cash giveaway game, a serialized version of Fall-Safe, and a promise of articles by nearly everyone from Adlai Stevenson to William F. Buck ley Jr. Even French Novelist Andre Maurois...
Premature Countdown. Last week, on the eve of what they thought would be the end of the strike, the Times and the Trib announced that they were doubling their prices to a dime-something the Trib has been itching to do for years but could not face as long as its chief rival sold for a nickel. To herald its return, the Trib printed a giveaway, four-page "appetizer" edition advising New Yorkers in bold headlines to COUNT THE HOURS TILL WE'RE BACK...
...work out. I felt his work as mayor would be colored by his political obligations, and on that ground I opposed him. I think now I was wrong." The Republican Chicago Tribune (which has backed Democrats on infrequent occasions) agrees. When Daley was running for his second term, the Trib editorialized: "He is just about the most effective leader of a political party that this city has seen in living memory...
...Sleeve. And Field had yet another ace up his sleeve: Jock Whitney. For more than a year. Field had argued that two such ardent Republicans as he and the Herald Trib's boss were a natural pair, one that certainly made more sense than Graham's oil-and-water mixture of Norman and Otis Chandler's conservative Los Angeles Times and the liberal Washington Post. Whitney finally agreed to tie the Herald Trib's small though distinguished syndicate (54 papers) to Marshall Field's big one-a union that, once consummated, will put Field very...