Word: trib
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...service award in 1957 by exposing the peccadilloes of Illinois State Auditor Orville Hodge, three Chicago newspapers took credit: the News for winning, the competing Sun-Times for suggesting the News as a Pulitzer contestant-and the Chicago Tribune for staying out of the contest yet another year. (The Trib has never entered it.) In 1954 the Advisory Board, tipped by a friendly publisher, suggested to a New England daily that its coverage of a recent storm merited entry...
...more days, Jarrell spun out his yarn, embroidering it with hints that the vessel might even be the mother ship of a vast fleet of coastal rumrunners. When rivals found nothing but salt water, and questioned Jarrell's story, the Trib replied by comparing him to Christopher Columbus. "It has been the lot of the pioneer ever to find on his return from a successful quest that those who remained at home the while were seeking to belittle his discovery," said a Trib editorial. But even the Trib was getting nervous. Jarrell left the office, sent back a messenger...
Merrick submitted the ad to five of the seven newspapers, and all but the Trib turned it down. The Trib would have, too, but its advertising department was apparently asleep in the subways. When the Trib finally woke up, the ad was thrown out. Although New York's Better Business Bureau squarely opposed Merrick's antic, the real critics themselves thought it was funny. Said John Chapman of the Daily News: "Hilarious...
...acting like the only other serious morning paper in Manhattan's field of four, the Times. Under a new editor, former Newsweek Editor John Denson, and backed by the drive and millions of John Hay Whitney, former U.S. Ambassador to the Court of St. James's, the Trib is steering a bold matutinal course. In a city that has more morning papers than it needs or wants, the Trib is trying to find a place all its own. Since last year, it has already boosted daily sales...
...earnest effort to revamp the Trib has also included a refurbishing of the Sunday edition. Comics have been switched from four-color to black and white, and tucked deep inside; Peanuts now runs second to front-page news. The short-lived tabloid "Lively Arts" section has been returned to full size; book reviews are once more printed as a separate section. Lively makeup and lavish use of pictures lighten the "Forum" section, which reviews the week's news. All this has yet to boost Sunday circulation, but the Trib's television ads make a virtue of leanness...