Word: trib
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...Herald Tribune is also in difficulty, but of a different kind. Once a respectable second to the Times (in 1925 it had 281,672 circulation to the Times''s 350,-406), the Trib has slid steadily through the years into a kind of newspaper no man's land-a journey accelerated to some degree by four successive changes of command and a proliferation of editors. Today the Trib is out of the running. It cannot hope to match the Daily News's direct appeal to the solar plexus. Nor can it compete effectively with the Times...
...Tribune. "It is a pity," huffed Laborite Edelman, "that Mr. Kerr should have been so busy sawing up the scenery that he should have neglected the play-which, after all, is the thing." Unhappily, it wasn't. In the very issue that carried Edelman's letter the Trib carried the announcement that Call was folding after twelve performances...
...York Herald Tribune daubed a swastika on its front page and led a guided tour through the concentration camps of Nazi Germany. The New York Daily News bought a full-page ad in the competitive Trib to deliver "an urgent message about the Eichmann trial to every responsible person in the United States." The message: read all about the trial in the News. EICHMANN is INNOCENT, proclaimed New York's radio station WNEW in a full-page teaser ad in the New York Post and the Journal-American. Then, having hooked the reader, the ad continued in small print...
Denson's appointment was a surprise to Trib staffers, although his name had come up nearly two years ago, the first time Multimillionaire John Hay Whitney, then U.S. Ambassador to the Court of St. James's, went hunting for an editor for the paper he had just bought. He passed over several prospects to pick Robert M. White II, 45, co-publisher of the Mexico, Mo., Ledger (circ. 9,122). White, who never quite mastered the transition from Mexico to Manhattan, resigned last November...
...Tribune, Editor Denson may find his love for daily journalism put to a stern test, though he doesn't say so: "There has already been too much talk about 'saving the Tribune.' The Trib has a very sound base to operate on." Still a good daily, the Trib has fallen into an unprofitable trough between the towering New York Times (circ. 644,175), which has most of the class circulation, and the tabloid Daily News (2,021,395). The Sunday Trib is even more in need of rehabilitation - which may be one reason Whitney picked a magazine...