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Each morning the New York Herald Tribune (circ. 350,966) rolls off its Manhattan presses in a grueling fourth-place struggle against its competitors-the Daily News (circ. 2,025,229), the Mirror (836,810) and the Times (673,974). An ocean away in Paris, home of the Trib's Continental alter ego, the picture is far different. Last week, following a pattern of years, the European edition of the Herald Tribune splashed prosperously across 45 countries, in each of which it enjoys something close to dominance. The European Trib is not only the biggest English-language paper...
...Paris by swift truck and chartered plane go 65,000 copies daily-80,000 when the tourists swarm. In the last five years as tourism has grown, the Trib has boosted subscriptions 90% and newsstand sales 34%, is so much a European fixture that it appears regularly behind the Iron Curtain, on Polish and Yugoslavian kiosks. It charges almost the same ad rates as Paris' Le Figaro (circ. 475,000), yet steamship companies and resorts are eager to do business with the Trib...
...invasion of Austria to editorialize on mothers-in-law. But the paper always had a smattering of good newsmen, e.g., Elliot Paul, Eric Sevareid, CBS Newscaster Ned Calmer, all of whom apprenticed there. And when a veteran staffer, Eric Hawkins, was appointed managing editor in 1925, the Paris 'Trib began to take new direction...
...copyreader in 1915 after abandoning a vain ambition to box, played up the New York markets, banking on the hunch that this was "must" reading to tourists. This and Columnist Art Buchwald, who walked in one day ten years ago and asked for a job, are the Trib's two most popular features. Roaming the Continent's nightclubs and halls of state, Buchwald gradually assumed the same institutional quality as his employer; his 1953 column explaining Thanksgiving Day to the Trib's 13,000 French readers is reprinted every year...
Since taking control of the Trib last summer, Whitney had been scouring the nation for a man to replace Ogden ("Brownie") Reid, whose family had owned the paper since the death of Founder Horace Greeley in 1872. Whitney's lieutenants consulted the roster of U.S. press bigwigs, invited suggestions from such publishers as Bernard Kilgore of the Wall Street Journal and John Cowles of the Minneapolis Star and Tribune. Whitney was politely turned down by several nominees, e.g., Executive Editor Lee Hills of John S. Knight's Detroit Free Press, and turned down several himself after close examination...