Word: trib
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When the tabloid-size Trib hit New York City last January, it had a print order of 200,000 copies, an innovative magazine-style format, a highly automated production system, a blue-chip board of politically conservative backers and a priceless reservoir of good wishes from a city that had not seen a major new daily in seven years. As the paper's bus ads trumpeted, THE TRIB: IT SHOULD HAVE HAPPENED SOONER...
Maybe it happened too soon. Three months, 62 issues and $4 million later, its paid circulation running as low as 50,000, the Trib last week went the way of the Sun, the World, PM, the Mirror, the Journal-American, the World-Telegram, the Herald Tribune and the hybrid World Journal Tribune. Leonard Saffir, the paper's founder, publisher and editor in chief, blamed the severe winter for hampering distribution and timorous department stores for failing to advertise in the tabloid. "It was the community that put this paper out of business," fumed Saffir in a farewell address...
Close readers might also have blamed the Trib. Despite its attempt to look fresh, the paper more often looked merely gray, with a static layout and a paucity of eye-catching pictures. The Trib often seemed overloaded with wire copy and canned columnists, undersupplied with compelling staff-written stories. Probably the paper's most memorable scoop was a report that David Frost had gone to San Clemente to edit Richard Nixon's memoirs. The David Frost in question turned out to be a copy editor of that name in the employ of the book's publisher...
Except, of course, that there never was a real Heathcliff. The power of great fic tion makes such facts unimportant, and both L'Estrange and Caine have paid trib ute to that power. The trouble is that both writers hint of further tributes to come. Pinnacle does more than hint; it promises "additional volumes chronicling the lives and loves of the descendants of Heathcliff and Catherine." The prospect of some nine generations of Heathcliffs yet to come is horrifying, and not in a way Emily Brontë would admire. A Heathcliff in the factory, another in the trenches...
...Trib has a fresh, modern look, and its newsroom is equipped with the latest in computer terminals, on which copy is fitted and transmitted to its New Jersey printing plant. The slim editorial staff of 77 includes two Pulitzer prizewinners, Managing Editor Fred Sparks and Art Critic Emily Genauer. With only a single bureau-one man in Washington -the new paper will rely heavily on United Press International and Reuters for national and international stories. Its resemblance to the old Herald Tribune is largely in name only, and even that is in dispute. The owners of the International Herald Tribune...