Word: trib
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When Chicago Tribune Publisher Robert R. McCormick died last spring, newsmen all over the U.S. wondered what changes would come in the paper without the Colonel's commanding, eccentric personality to steer it. Would the Trib, for example, drop some of his pet projects and peeves? Last week, amidst a number of almost imperceptible changes, the Trib stepped right out and put the ax to one of the Colonel's fondest innovations...
...first time since the day in 1934 when McCormick ordered radical new simplified spelling, the Trib was going back to some old spelling rules. Instead of such words as frate, grafic, tarif, soder and sofisticated, the Trib will now use freight, graphic, tarif, solder and sophisticated, just like everybody else. Still unchanged are the Colonel's spellings of such words as thoro, burocratic and altho...
...will keep frater because the Tribune likes it." But now that the Colonel is no longer the Tribune, it is developing new likes and dislikes. "It's largely due to public relations," explains one old staffer. "We are eliminating a feeling of irritation." There is, adds another Trib staffer, "a sort of indescribable feeling of mildness about the place...
Although the Trib still hews to its maverick politics, blasting both the Democrats and the Republicans and taking off after many of its old whipping boys, its running battle with the 20th century in general has started to subside. There is also more humor and less soapboxing on the editorial page. Says Managing Editor Don Maxwell, editorial boss of the triumvirate that now runs the paper (TIME, April 18), "I always hate to do anything that changes a policy of the Colonel's, but I have to make up my own mind...
...exactly applaud Coach Tracy Borah* of Northeastern College, Sterling, Colo., but he is no hypocrite.'' said the Trib. "Mr. Borah has been using our want ad columns to advertise for football players, which old Northeastern badly needs, having lost four of nine games last year. He has scholarships for 33 football players, 12 wrestlers. 15 track athletes, 15 baseball players and 15 basketball players, which means that more than one-third of the Northeastern enrollment will be getting a free ride...