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...most assured. Only a month ago, when his mother, Helen Rogers Reid, named him president of the paper and his elder brother Whitelaw ("Whitey"), 41, stepped upstairs to be chairman of the board (TIME, April 18), she insisted that her two sons would run the Trib as "a team." But the team plan vanished quickly. From the day he took over, Brownie Reid has set in motion the biggest overhaul the Trib has undergone in years. Whitey Reid is off in California on a long vacation...
...fill on the staff. City Editor Fendall Yerxa, whose authority has gradually been sapped and his staff cut out from under him, had resigned to become executive editor of the Wilmington (Del.) News and Journal-Every Evening. Into his place Brownie put Luke Carroll, 39, veteran (13 years) Trib staffer and its onetime Chicago correspondent, who will also continue as news editor. Brownie had an even bigger announcement. He was pulling Trib Managing Editor Everett Walker, 48, off the daily paper entirely, moving him over to pep up the Sunday Trib, which has long been one of the Reids...
...hoopla was too much for the Chicago Trib's Maxwell. He picked up the phone to Chicago and gave a simple order: match the Herald Trib's pictures...
Last week, across 16 columns, the Chicago Trib spread a picture of the Kentucky Derby taken by the "Tribune mystery camera." It was similar to a picture that ran in the Herald Trib. Trumpeted the Chicago Trib in a Page One story: "The breathtaking 160° picture" marks the opening of a new era in news photography. The mystery camera that took the picture was "concealed in a battered black box resembling a doctor's suitcase." Two days later, the Chicago Trib let out the big secret about its "mystery camera." In an editorial aimed good-naturedly...
...Trib this week began another innovation: a pocket-size, 88-page TV and Radio Magazine, printed on slick paper with feature articles, program listings and full-color pictures, inserted in its regular Sunday edition...