Word: trib
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...lively, respectable Herald Tribune, which expired in 1966. Or so Publisher Leonard Saffir, 47, devoutly hopes. This week, to compete with the brassy Daily News and the New York Times, which he has dubbed "fat and stuffy," Saffir begins publishing a new Manhattan morning paper called the Trib...
...Trib will "fight for a better climate for business," wrote Saffir in a signed editorial appearing in the paper's first edition, because "when profits soar payrolls fatten, jobs increase, happiness spreads." The Trib will also "demand a fair policy for labor without self-destructive strikes, brass knuckles and police cordons." Another editorial, on New York's new mayor, Ed Koch, is innocuous. It declares that the paper is neither for him nor against him; it will wait to see how he does. (Presumably, Koch will get good marks at least this week, since he has solemnly proclaimed...
...been in a ferment over such new sound-alike low-calorie beers as Light and Lite. Even nicknames can create legal hassles. The owners of the Paris-based International Herald Tribune have just gone to court to stop alleged trademark infringement by a proposed new Manhattan daily called the Trib...
Indeed, any resemblance between the old Trib and the new entry is coincidental. Though Saffir has chosen as editor John Denson, seventyish, who also edited the Herald Tribune (from 1961 through 1962), the new Trib will lack one important characteristic of its predecessor: news. Denson has designed a stylish, magazine-like tabloid filled with canned features from syndicates and wire services, graced with an aggressively pro-business editorial page and almost devoid of breaking stories. Saffir defends that formula, which was first presented in a June 27 preview edition, on the grounds that the city's three major dailies...
That would be an impressive feat, considering that the Trib will miss most of New York's crucial fourth-quarter advertising season this year, and that the city's three dailies are fighting harder than ever among themselves for readers and advertisers. Saffir is not cowed by the competition. The morning News (circ. 2 million) and the afternoon Post (circ. 609,000), he says, are the "Chinese restaurants of journalism-an hour after you read them you're still hungry." As for the newly restyled Times (circ. 854,000), Saffir calls it "successful, fat, stuffy" and alleges...