Word: tribuna
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Dates: during 1950-1959
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...once disliked Quadros, Lacerda dislikes President Juscelino Ku-bitschek and his Social Democratic Party (P.S.D.) more. When he learned that U.D.N. President Juracy Magalhaes was negotiating an alliance with Kubitschek's P.S.D. that would make Magalhaes President in 1960, Lacerda conferred with Quadros, bannerlined the news in his Tribuna da Imprensa: JANIO...
Cause of the panic was the allegation that men had been feminized by eating beef of steers fattened with the aid of a female hormonal substance, stilbestrol. The Tribuna do Povo reported that husky Sebastiao de Lima Serra of Aragatuba, 500 miles north of Rio, had suffered a "veritable metamorphosis, turning into a docile, falsetto-voiced creature of strange customs." Serra blamed his plight on the hormone-treated beef. Rio's state government proclaimed: "The necessary measures will be taken to end this evil...
...enough to send Rio's nationalist press into tail spins. The normally staid Jornal do Brasil spread it seven columns across the front page, ran a caption implying that Kubitschek was pleading desperately with a sardonically grinning Dulles. Jeered Congressman Carlos Lacerda in his Tribuna da Imprensa: "Kubitschek, the President, rises respectfully to talk to Secretary Dulles in a language which cannot be understood. For it is the language of a subaltern speaking to a superior...
Just One More. Three days after it ran the picture, Jornal (but not Lacerda's Tribuna) grudgingly explained what really happened. Kubitschek was merely imploring the photographers to end their demands for "just one more," while a smiling, relaxed Dulles held a green Brazilian dispatch case containing the joint declaration they were about to sign...
...winners: Editor Jorge Mantilla of Ecuador's El Comercio, who won the $500 prize for "work on behalf of press freedom" after he refused to print a government communique in his paper and was closed down by the police; and Carlos Lacerda, fiery publisher of Brazil's Tribuna da Imprensa (TiME. Aug. 16), for his crusading editorials against government corruption. Said Lacerda: "There is one lesson we learn from events in Brazil. [It is the] growing responsibility of the press in forming a public opinion capable of fighting...