Word: tribuno
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Vermouth is a tawny mixture of herbs and fermented grape juice whose origins are as murky as Louisiana Snake Oil.* Ancient Romans gulped vermouth as a surefire aphrodisiac, while as late as 1720, Frenchmen celebrated it as a preventive against plague. Last week, John L. Tribuno, head of Vermouth Industries of America, biggest domestic producer, announced that the ancient elixir was breaking all records in the U.S., but for a 20th century reason: the rise of the dry martini as the great U.S. national cocktail...
...with many things. Thousands of U.S. housewives use it in place of wine in the kitchen, whip up Asparagus Vermouth. Veal in Vermouth, Chicken in Vermouth. But the U.S. pours 95% of its vermouth into cocktails, most of it into the ever-dryer martini. And the wonder to Vermouthman Tribuno is that so much gets in. There once was a time when martinis had as much vermouth as gin. But now the rage is for dry martinis with dry vermouth in miniscule proportion. The very dry (six to one), the very, very dry (twelve to one) and the powder...
Every vermouth producer has his own secret formula to provide a slightly different taste for devotees. In Manhattan, President Tribuno personally blends each batch of 30 to 40 exotic herbs-blessed thistle, angelica, hyssop, elder flowers. Roman camomile, clary sage, sweet marjoram, etc.-into the vermouth's white-wine base. A jolt of 180-186-proof brandy (90-93% alcohol), fortifies the wine. The vermouth ages for months before it is blended with other vermouth and filtered. As for Vermouthman Tribuno, his formula is a conservative martini, four parts gin to one part vermouth. Says he: "I could...
...Chicago Tribuno is planning another series on "red influences" at Harvard, it was reported last night...
Your gasoline alcohol correspondents, Ralph Lovelady of Iowa and Tribuno of New York, have touched on a potent subject in your Feb. 20 issue. They, however, neglected to mention that 20 years ago much of the power of the country was furnished by animals called horses: that agriculture furnished the fuel called corn, oats and hay to run these horses: that man invented automobiles, trucks and tractors. Exit horses and exit also an important part of agriculture's market...